January 2024 — Present
Website Designer & Developer
Canature WaterGroup Canada Inc. — Remote, Ontario
- Managed 24+ websites across 7 brands (WordPress, GoHighLevel, Squarespace) for a $100M+ revenue multinational water treatment manufacturer
- Built novowater.com and canaturecommercial.com end-to-end — domain acquisition, Cloudflare DNS, Cloudways hosting, WordPress build
- Engineered centralized document link management system using Firebase, reducing update overhead from 25+ manual changes to a single source update
- Designed and delivered custom store locator widget using Firebase and Google Maps API, eliminating $3,800/year in third-party licensing
- Proposed rental-first go-to-market strategy for new consumer brand (Pura), resolving dealer channel conflict — strategy adopted company-wide
- Led DNS migration from Netfirms to Cloudflare across all brand domains; managed Cloudflare outage response restoring 5+ production sites
- Managed GA4, Google Search Console, Semrush, Microsoft Clarity, and Convert Experiences across full brand portfolio
- Built and deployed 13+ dealer microsites on GoHighLevel via template snapshots
- Launched product video library across brand websites with YouTube integration; managed 3 YouTube channels
September 2021 — 2023
Full Stack Developer
Devlift Media Inc. (Dentsu) — London, Ontario
- Contributed to GM's EV Live platform — a real-time 2-way video call system serving dealerships nationwide — as part of a 40-50 person engineering team in partnership with Dentsu
- Developed real-time brand-to-brand call transfer logic, enabling seamless routing across GM brands (Chevrolet, Buick, GMC, Cadillac)
- Built serverless backend services via Firebase Cloud Functions; validated API routing using Postman
- Implemented real-time monitoring on GCP, routing critical system notifications to engineering channels via Slack
- Built authentication systems including two-factor auth and granular database security rules
- Stack: React, Firebase, Material UI, GCP, Firebase Cloud Functions, JIRA, Bitbucket
May 2020 — September 2021
Freelance Web Developer
Branden Kerr Development — Waterloo, Ontario
- Built client websites using WordPress, React, and Node.js
- Managed content updates and website performance optimization
June 2019 — February 2020
Co-founder
Neighbour (Tech Startup) — Waterloo, Ontario
- Won 1st place at 2019 Hacking Health Hackathon Waterloo — $2,500 in funding + $4,000+ in brand deals
- Built solution addressing social isolation in elderly populations
- Designed wireframes and prototypes in Figma for React web application
- Conducted market research and stakeholder interviews with neighborhood officials
April 2017 — January 2019
Direct Marketing Agent, Sales
Bell Canada Inc. — Toronto, Ontario
- Ranked top 5% of sales agents nationally
- Coordinated weekly with team on sales tactics and product knowledge